童龙水

【汇报内容：计划】

新品推广，凯里到福泉

【汇报内容：结果】

<div>贾汝香新品推广，腰花，小酥肉，爽口双脆，等新门店开业后邀约终端客户到店集中试吃推广，凯里到福泉市场</div>

【汇报内容：痛点】

<div>客户产品流通缓慢，终端推广效果一般</div>

【汇报内容：支持】

<div>凯里客户广告投放，品牌部支持设计</div>

【汇报内容：计划】

<div>新品测试</div>

【汇报内容：结果】

<div>在周淑青店里测试，解说新品优势和后期发展，目前在卖小酥肉品牌有六种，跟老板娘沟通一番，后续品质价格核算考虑替换。</div>

【汇报内容：痛点】

<div>该经销商在做品牌众多，后期慢慢增品</div>

【汇报内容：支持】

<div>无</div>

【汇报内容：计划】

<div>下司兄弟终端拜访</div>

【汇报内容：结果】

腰花和爽口双脆，酥肉，扣肉推销，对双脆和扣肉比较有意向，扣肉下单十盒先测试用，凯里业务跟进，后续增品准备。

【汇报内容：痛点】

<div>猪肉内产品拿新鲜对比，农贸和超市五花八元一斤，酒店餐饮采购估计还不到。</div>

【汇报内容：支持】

<div>蔬菜类半成品多开发</div>

【汇报内容：计划】

终端餐饮新品推广

【汇报内容：结果】

<div>研吾纪，小食候湘，六六六酒楼终端餐饮邀约试吃，研吾纪，扣肉，腰花，爽口双脆新品推广，小食候湘，据厨师长了解，部分食材长沙发货，更换菜单时可以推荐，六六六酒楼有宴席，简单了解一下，已加联系方式，邀约到店测试</div>

【汇报内容：痛点】

<div>部分新鲜食材较便宜，较多餐饮店自己制作</div>

【汇报内容：支持】

<div>无</div>

【汇报内容：计划】

<div>腰花和爽口双脆新品推广</div>

【汇报内容：结果】

<div>凯里协助周淑青业务，福满楼酒楼，扇子骨，扣肉，腰花，雪花肉丸产品推销，因当天有酒席，简单了解一下，已加联系方式，约时间到店选购。</div><div>新世纪大酒店，新增中餐，酒席餐饮项目，产品都比较合适，需要账期，跟进中。</div>

【汇报内容：痛点】

<div>周淑青手握湖南品牌较多，产品替换有一定难度，许大师，菜帮主，菜小子，掌中勺，林结巴，宴上臻，等众多品牌，还有美好为主要</div>

【汇报内容：支持】

<div>产品切入时特殊促销支持</div>

【汇报内容：计划】

<div>镇远到凯里侗乡人协商终端新品推广</div>

【汇报内容：结果】

<div>已协商好29号开始协助侗乡人业务终端推广活动</div>

【汇报内容：痛点】

<div>目前经销商产品较多，需要自己跑到业绩才肯增品</div>

【汇报内容：支持】

<div>暂无</div>

【汇报内容：计划】

<div>腰花测试，市场强占对比</div>

【汇报内容：结果】

<div>三宝腰花240g到岸价9.5元，没任何政策，聪厨腰花测试连包装260g，去包装240g，净重200g，按15件搭赠1件，9元出厂价，经销商有意向替换。</div>

【汇报内容：痛点】

<div>产品替换较缓慢，暂时不能一刀切</div>

【汇报内容：支持】

<div>产品替换，加大促销力度</div>

汇报内容：计划：新品推广腰花，爽口双脆，扣肉终端试菜

汇报内容：结果：香满居餐馆试菜腰花，爽口双脆，扣肉测试，对爽口双脆和腰花比较有意向，扣肉之前在用428，现在被马佬馆525g替换。

汇报内容：痛点：因扣肉市场太多产品冲击，抗风险不足。

汇报内容：支持：希望公司开发区域性匹配品类产品

汇报内容：计划：经销商陈远波，道菜扣肉定制

汇报内容：结果：道菜原料采购，本地道菜扣肉试吃，购买，跟客户和黎总沟通怎样定制流程等事项。

汇报内容：痛点：定制成本过高，体量支撑不大，多方面因素考虑

汇报内容：支持：各方面数据收集后，公司研发配合支持

汇报内容：计划：终端客户拜访

汇报内容：结果：终端餐饮拜访推广，扣肉，爽口双脆，黔味特色烤鱼480扣肉王测试，有口道蔡爽口双脆测试，先下单几包试用。

汇报内容：痛点：酒店宴席选品问题

汇报内容：支持：暂无

汇报内容：计划：终端餐饮拜访推广，扣肉，腰花，爽口双脆，什锦野菜，小酥肉。

汇报内容：结果：喜来乐苗王烤鱼下单428扣肉，落香河岸酒家在用扣肉，旺季时一天可以用两件多，沟通各类新品增加销量。

汇报内容：痛点：有部分终端客户在用如意三宝鸡肉小酥肉，没法替换。

汇报内容：支持：各类产品系列开发

汇报内容：计划：陈远波扣肉分销，终端餐饮推广，新品推广，回厨校。

汇报内容：结果：经销商陈远波有意向回厨校培训，宁夏鱼庄428推广，洽谈腰花，爽口双脆，小酥肉新品带老品推广。

汇报内容：痛点：市场有部分终端餐饮没合作的，都在用马佬馆525扣肉，用428替换有一定难度。

汇报内容：支持：经销商回厨校，厨校领导配合支持

汇报内容：计划：拜访湘遇张大厨终端餐饮推广

汇报内容：结果：该店为农庄模式，有宴席和零餐，新品推广腰花，扇子骨，扣肉，小酥肉，鸡杂，此次为经销商何国文终端开发，据了解这家店在陈进那边拿货，没继续聊。

汇报内容：痛点：同市场两家经销商，终端推广难免冲突

汇报内容：支持：终端推广样品核销

汇报内容：计划：拜访铜仁终端连锁曾掌柜。

汇报内容：结果：曾掌柜厨师长邱总，已加联系方式，剧了解在用白丝鱼，小鱼小虾，海鲈鱼等产品，怀化总仓发货。

汇报内容：痛点：湖南企业，总仓发货，涉及不到

汇报内容：支持：暂无

汇报内容：计划：成都到铜仁

汇报内容：结果：到达铜仁

汇报内容：痛点：无

汇报内容：支持：无

汇报内容：计划：成都到营山

汇报内容：结果：到营山协商产品出品，餐具选购，计划商定

汇报内容：痛点：场地设施不完整，到场全部需要重新采购

汇报内容：支持：活动物料支持

战略执行: {"tips":[],"members":[],"departments":[],"files":[],"children":[],"stat_field":[],"selector":{"type":"multi","options":[{"key":"4","value":[{"text":"其他"}]}],"op_relations":[]},"sum_field":[],"related_approval":[],"students":[],"classes":[],"docs":[],"wedrive_files":[]}
汇报内容：计划: <div>品鉴活动18人到场，产品试吃</div>
汇报内容：结果: <div>产品试吃：420扣肉王，扇子骨，小炒牛肉，雪花肉丸，腰花，什锦野菜。</div>
汇报内容：痛点: <div>终端客户时间没统一到场，需反复介绍，还有一部分零时有事没能到场的</div>
汇报内容：支持: <div>物流政策</div>
现场照片: {"tips":[],"members":[],"departments":[],"files":[],"children":[],"stat_field":[],"sum_field":[],"related_approval":[],"students":[],"classes":[],"docs":[],"wedrive_files":[{"fileid":"i.ww01047b5cc0138bb7.1688850795906889_f.7787628640BA7"},{"fileid":"i.ww01047b5cc0138bb7.1688850795906889_f.778762925A41s"}]}

战略执行: {"tips":[],"members":[],"departments":[],"files":[],"children":[],"stat_field":[],"selector":{"type":"multi","options":[{"key":"4","value":[{"text":"其他"}]}],"op_relations":[]},"sum_field":[],"related_approval":[],"students":[],"classes":[],"docs":[],"wedrive_files":[]}
汇报内容：计划: <div>湘正府，赣乡源江西小炒，望龙门等终端餐饮邀约14号下午一点参加品鉴活动</div>
汇报内容：结果: <div>湘正府邀约2人，赣乡源江西小炒邀约2人，望龙门2人待确定，韩掌柜湖南小炒没时间参加，拿样品到店测试。</div>
汇报内容：痛点: <div>我司产品多部分小炒品类，小店用量可能超乎想象，人手原因，类似品鉴活动没时间参加</div>
汇报内容：支持: <div>类似品鉴活动，物料支持</div>
现场照片: {"tips":[],"members":[],"departments":[],"files":[],"children":[],"stat_field":[],"sum_field":[],"related_approval":[],"students":[],"classes":[],"docs":[],"wedrive_files":[{"fileid":"i.ww01047b5cc0138bb7.1688850795906889_f.778721092n0UU"}]}

战略执行: {"tips":[],"members":[],"departments":[],"files":[],"children":[],"stat_field":[],"selector":{"type":"multi","options":[{"key":"4","value":[{"text":"其他"}]}],"op_relations":[]},"sum_field":[],"related_approval":[],"students":[],"classes":[],"docs":[],"wedrive_files":[]}
汇报内容：计划: <div>双流区域终端餐饮客户邀请14号举办品鉴活动</div>
汇报内容：结果: <div>邀请终端客户满庭居，味觉湘，意向客户5人参加14号品鉴活动</div>
汇报内容：痛点: <div>有部分客户拒接邀请，有固定配送，不轻易更换为由</div>
汇报内容：支持: <div>活动期间物料支持，大型活动公司厨校或研发人员支持</div>
现场照片: {"tips":[],"members":[],"departments":[],"files":[],"children":[],"stat_field":[],"sum_field":[],"related_approval":[],"students":[],"classes":[],"docs":[],"wedrive_files":[{"fileid":"i.ww01047b5cc0138bb7.1688850795906889_f.778587806wTMq"}]}

战略执行: {"tips":[],"members":[],"departments":[],"files":[],"children":[],"stat_field":[],"selector":{"type":"multi","options":[{"key":"4","value":[{"text":"其他"}]}],"op_relations":[]},"sum_field":[],"related_approval":[],"students":[],"classes":[],"docs":[],"wedrive_files":[]}
汇报内容：计划: <div>成都白家市场品鉴活动，终端餐饮邀约和场地寻找</div>
汇报内容：结果: <div>邀约双流区域终端客户参加品鉴活动</div>
汇报内容：痛点: <div>寻找终端餐饮负责人难</div>
汇报内容：支持: <div>暂无</div>
现场照片: {"tips":[],"members":[],"departments":[],"files":[],"children":[],"stat_field":[],"sum_field":[],"related_approval":[],"students":[],"classes":[],"docs":[],"wedrive_files":[{"fileid":"i.ww01047b5cc0138bb7.1688850795906889_f.778509301CITr"}]}

战略执行: {"tips":[],"members":[],"departments":[],"files":[],"children":[],"stat_field":[],"selector":{"type":"multi","options":[{"key":"4","value":[{"text":"其他"}]}],"op_relations":[]},"sum_field":[],"related_approval":[],"students":[],"classes":[],"docs":[],"wedrive_files":[]}
汇报内容：计划: <div>调查终端市场产品场景应用，</div>
汇报内容：结果: <div>中高等级餐饮产品场景应用了解，如宽味小厨</div>
汇报内容：痛点: <div>终端餐饮选品难</div>
汇报内容：支持: <div>希望公司多开发酒店宴席类产品衬托</div>
现场照片: {"tips":[],"members":[],"departments":[],"files":[],"children":[],"stat_field":[],"sum_field":[],"related_approval":[],"students":[],"classes":[],"docs":[],"wedrive_files":[{"fileid":"i.ww01047b5cc0138bb7.1688850795906889_f.7784621625J3J"}]}

战略执行: {"tips":[],"members":[],"departments":[],"files":[],"children":[],"stat_field":[],"selector":{"type":"multi","options":[{"key":"4","value":[{"text":"其他"}]}],"op_relations":[]},"sum_field":[],"related_approval":[],"students":[],"classes":[],"docs":[],"wedrive_files":[]}
汇报内容：计划: <div>谭总到成都办事处指导团队讨论会议：</div><div>每个负责人区域工作汇报，日常工作开展情况，市场开发痛点，所需工作中公司对市场的支持等</div>
汇报内容：结果: <div>指导贵州市场协助经销商客户发展行程安排，重点客户日常维护如何稳和抢存量，对市场重点客户问题特殊政策扶持，特别是对区域工作回归正确轨道的重要指正</div>
汇报内容：痛点: <div>工作中获取公司竞品信息收集较难</div>
汇报内容：支持: <div>沟通举办区域品鉴活动时费用支持</div>
现场照片: {"tips":[],"members":[],"departments":[],"files":[],"children":[],"stat_field":[],"sum_field":[],"related_approval":[],"students":[],"classes":[],"docs":[],"wedrive_files":[{"fileid":"i.ww01047b5cc0138bb7.1688850795906889_f.778359631oHyE"}]}

战略执行: {"tips":[],"members":[],"departments":[],"files":[],"children":[],"stat_field":[],"selector":{"type":"multi","options":[{"key":"4","value":[{"text":"其他"}]}],"op_relations":[]},"sum_field":[],"related_approval":[],"students":[],"classes":[],"docs":[],"wedrive_files":[]}
汇报内容：计划: <div>会议培训内容：</div><div>围绕抢存量，开连锁，铺新品内容培训开展</div>
汇报内容：结果: <div>抢存量的核心意义：低成本高效益，经销商老客户已建立良好信任关系，不管是产品或新品切入都比新开客户易沟通等。</div>
汇报内容：痛点: <div>经销商的核心痛点</div><div>怕影响现有生意，怕麻烦，怕售后，利润动力不足，对我方产品信心不足等。</div>
汇报内容：支持: <div>铺货效率不能急于求成，前期需要样品支持</div>
现场照片: {"tips":[],"members":[],"departments":[],"files":[],"children":[],"stat_field":[],"sum_field":[],"related_approval":[],"students":[],"classes":[],"docs":[],"wedrive_files":[{"fileid":"i.ww01047b5cc0138bb7.1688850795906889_f.778291996NBjK"}]}

战略执行: {"tips":[],"members":[],"departments":[],"files":[],"children":[],"stat_field":[],"selector":{"type":"multi","options":[{"key":"4","value":[{"text":"其他"}]}],"op_relations":[]},"sum_field":[],"related_approval":[],"students":[],"classes":[],"docs":[],"wedrive_files":[]}
汇报内容：计划: <div>在成都办事处参加团队会议：</div><div>上月工作任务情况回顾，新客户开发情况，新品铺货跟进，市场销售竞品强占等以及5月份同等工作安排内容讨论</div>
汇报内容：结果: <div>4月份目标任务20万，实际完成18万，终端餐饮新品推广共拜访21家意向客户，已新品腰花，小酥肉，雪菜冬笋为主，暂未下单，850g扇子骨（19元）市场强占，镇远陈远波使用竞品诚和盛，品质有差异未替换</div>
汇报内容：痛点: <div>市场消费低迷，原材料价格下调，竞品政策力度增加</div>
汇报内容：支持: <div>核销客户特殊支持</div>
现场照片: {"tips":[],"members":[],"departments":[],"files":[],"children":[],"stat_field":[],"sum_field":[],"related_approval":[],"students":[],"classes":[],"docs":[],"wedrive_files":[{"fileid":"i.ww01047b5cc0138bb7.1688850795906889_f.7782019949QYo"},{"fileid":"i.ww01047b5cc0138bb7.1688850795906889_f.7782019941AtL"},{"fileid":"i.ww01047b5cc0138bb7.1688850795906889_f.778201995IqjB"},{"fileid":"i.ww01047b5cc0138bb7.1688850795906889_f.778201995o5Di"},{"fileid":"i.ww01047b5cc0138bb7.1688850795906889_f.778201995gxdN"},{"fileid":"i.ww01047b5cc0138bb7.1688850795906889_f.778201995eM8R"},{"fileid":"i.ww01047b5cc0138bb7.1688850795906889_f.778201996ucaF"}]}

战略执行: {"tips":[],"members":[],"departments":[],"files":[],"children":[],"stat_field":[],"selector":{"type":"multi","options":[{"key":"4","value":[{"text":"其他"}]}],"op_relations":[]},"sum_field":[],"related_approval":[],"students":[],"classes":[],"docs":[],"wedrive_files":[]}
汇报内容：计划: <div>浏阳到成都</div>
汇报内容：结果: <div>已到达成都办事处</div>
汇报内容：痛点: <div>无</div>
汇报内容：支持: <div>无</div>
现场照片: {"tips":[],"members":[],"departments":[],"files":[],"children":[],"stat_field":[],"sum_field":[],"related_approval":[],"students":[],"classes":[],"docs":[],"wedrive_files":[{"fileid":"i.ww01047b5cc0138bb7.1688850795906889_f.778119253rnvJ"}]}